Press

“Feeling self-conscious about acne-prone skin can take all the fun out of reuniting with friends and classmates,” says Hero Cosmetics’ CEO and co-founder, Ju Rhyu. “In an effort to fulfill our mission of helping people feel confident despite their acne, we’re excited to offer free patches to students battling breakouts so they can head back to school worrying less about their pimples and focusing more on school.

Hero's latest social video campaign follows one that accompanied its introduction to 1,500 Target stores last month. The push helped to double Hero's sales goals at Target. TikTok videos were seven times more cost-effective than Instagram Stories and showed a 12% engagement rate, compared to 4.5% for Instagram. 

The acne patch brand made its Target debut a few weeks ago and even launched this Target-exclusive duo to celebrate.

Picking or popping a zit might be crazy-satisfying in the moment, but there’s actually nothing worse for irritation, inflammation, and scarring. A hydrocolloid patch, made of a material often used in wound-healing, will keep your new "friend" safe from your fingers if you’re tempted. 

Though hydrocolloid patches are often credited with “sucking out” the gunk from whiteheads—thus deflating them—they’re just as useful once the zit has popped. Hydrocolloid is known for its wound-healing properties, since it creates a clean, moist environment ideal for skin recovery. 

This product is great, not only because it's incredibly affordable and it works, but with the patch being nearly transparent for people of all skin tones, you can wear it day or night.